Plasma Studio
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With the advent of led lamps suitable for outdoor lighting, ewo, the bolzano-based, international manufacturer of high quality lighting systems asked plasma studio to develop a new type of street light adequate for this new technology.
After an extensive period of digital design, the breakthrough came at a hands-on workshop at ewo's fabrication facilities in bolzano. It was revealing to see a prototype at its true height: 6m in the air. This set in motion a rigorous, yet instant, oscillation of alteration and assessment.
By remaining ambiguously between industrial and natural form, we observed that the object's relationship to the context has been surprisingly versatile: the light was first exhibited at plasma studio's nodal landscapes exhibition at the daz berlin where it formed a dynamic extension to the orthogonal grids of a typical berlin "hinterhof". Thereafter the object was displayed in front of the ewo headquarter building, a contemporary context that enables it to articulate the link between the natural rocky backdrop and the man-made, orthogonal structures.
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